I do firmly believe that I must be the only ‘gamer’ out there who believes that the announcement and trying to one up each other by developers and manufacturers should leave this behaviour out of GDC.

The Game Developers Conference® (GDC) is the world’s largest professionals-only game industry event. Presented every spring in San Francisco, it is the essential forum for learning, inspiration, and networking for the creators of computer, console, handheld, mobile, and online games. link

The announcement of games/putting on a “show” should be left out and the presentations should be more about learning.