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Well we have all seen it out there in the consumer space, time and time again, “get your latest toys from {generic store name} like the all new Nintendo DSi/Wii”. It struck me vividly with the new UK retailers Argos advert about being the UK’s largest toy retailer, and their focus of the advert is Nintendo.

But why is it that Nintendo consoles are the only ones relegated to “Toy” status while the PS3 and 360 are electronics devices/media hubs?
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